Meet Emma
Emma is a cancer fighter. Although young and a new mum, Emma was first diagnosed in July 2021 with breast cancer. She has shared her struggles in her own words…
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Daffodil Day – 26 August 2022
August is a great month to focus on supporting those with cancer. With Daffodil Day coming 26 August, we will be highlighting stories of some incredible women throughout the month.
Making responsible affordable
Shopping responsibly for ethical fashion options can be daunting–especially for your wallet. Find out how we’re changing that!
Our first giveaway!
Help spread the word and win our signature scarf!
Create the wardrobe you LOVE!
“I cannot and will not cut my conscience to fit this year’s fashions. Lillian Hellman
Create the WARDROBE you love…
Creating your own capsule wardrobe saves you time, money, and stress. If you know that every item in your closet will coordinate together, you do not have to spend as much time thinking about what to wear.
CREATE the wardrobe you love
Create: to cause to come into being, as something unique that would not naturally evolve or that is not made by ordinary processes.
Shopping Responsibly….
Prices are rising everywhere, so how can someone reasonably shop responsibly? Looking for sustainable fashion brands is one way to steward the resources we have.
Building a brand you can trust…
Because “Aletheia” means TRUTH, we want our loyal customers to be able to trust that they are being served with integrity. No manipulations. Just gratitude.
What is “Slow Fashion”?
Slow fashion pioneers support the movement as encouraging slower production, unifying sustainability with ethics, and ultimately inviting consumers to invest in well-made and lasting clothes.