With the world around us in upheaval–earthquakes, floods, wars, pandemics–and businesses struggling, Aletheia Apparel is committed to the following:
Doing Good: supporting the NZ Cancer Society and primarily supporting NZ businesses
Quality: superior fabrics and excellent construction of garments
Personal Service: prime alteration services, free repairs on all Aletheia garments, and personalised consultations
Style: continued offerings of classic and stylish designs that are timeless and feminine
Customisation: being able to select options for your perfect garment
As prices of supplies rise and more fashion industry businesses seem to be closing or going overseas, Aletheia Apparel is looking ahead to the year(s) to come. There will be some changes to ensure longevity. This is exciting!
What’s changing:
ONE-ON-ONE – Mandy is the sole person behind the Aletheia label (creator, maker, web designer, social media manager, you get the idea…). So, to keep things more simple, I’ll start addressing you as me! Let’s get more personal. 🙂
SIZE RANGE – When I first started, I really wanted to offer extended sizes. However, for a variety of reasons, I will be reducing my size range. If you have questions, please ask away! If you have something you would like, and don’t see your size, I can probably still accomodate you.
CUSTOM OPTIONS – Although you will still be able to select your customisations (sleeve length, dress length, etc.) at no additional cost, made-to-measure customisations may be an additional cost.
NEW STYLES – Of course there will be some new styles! But some of the styles will also be retired. Instead of a whole new collection at once, there will be individual pieces available–so watch out for new items in the store! If you’re not already subscribed to our newsletter, this is where you want to get advance notice.
Let’s focus on some of the many talented Kiwi designers–both in New Zealand and abroad. Why not support some of these designers and the great work they do?
Slow fashion pioneers support the movement as encouraging slower production, unifying sustainability with ethics, and ultimately inviting consumers to invest in well-made and lasting clothes.
No fashion brand can be 100% sustainable, but there is always room for improvement. Aletheia Apparel strives to consistently grow in sustainable practices and support consumers in increasing sustainability in their fashion selections and care.
How can YOU make better fashion choices? Simply put – engage in SLOW FASHION. Slow fashion may be purchased, but you can also make your own clothes as part of the movement.
Shopping ethically can be hard on the pocketbook. And though clothing is a necessity, we really don’t NEED more clothing…..it might be helpful to show you a bit about what goes into an Aletheia Apparel garment. In an attempt to be transparent, I will show you my Alex Dress make.
Prices are rising everywhere, so how can someone reasonably shop responsibly? Looking for sustainable fashion brands is one way to steward the resources we have.
